We advertise to get beer drinkers to know about, taste and enjoy our great brands. We also aim to avoid any misunderstanding that we target underage drinkers or condone excessive drinking. As stated in our Global Alcohol Policy, we promote our beer to legal-drinking-age adults, and promote moderate and responsible consumption. Our standards apply to all our marketing outlets: print, broadcast, Internet, and social media. We also follow legal and self-regulatory requirements in all our markets. Through our support of Global Actions on Harmful Drinking, we promote effective self-regulation in new markets.