In 2011, we invested significantly in completing detailed watershed risk assessments in each of our breweries worldwide, to better understand and manage our operational water use. Water risk was determined based on local conditions, including demand, long-term growth and water availability. Using expert third parties with extensive local and global knowledge, along with resources like the World Business Council for Sustainability Development's Water Tool, we identified breweries in water-stressed locations or with apparent risk due to water availability.
We also developed a Water Risk Index tool for internal use and piloted it in three breweries during 2011. This tool takes a detailed look at water use, costs, sourcing, supply, regulation and governance – allowing Molson Coors to identify and address potential concerns. In 2012, our Water Risk Index tool will be rolled out to breweries company-wide.