A Message from Mark
"I am committed to keeping Our Beer Print agenda on course and I am optimistic and resolute that our focus on doing business in the right way, will only go from strength to strength."
Consumers and customers are at the heart of our business. Everything we do, from the way we brew and sell our beer, to the way we develop and engage our employees and our responsibility for our brands must deliver against our ambition to become First Choice for Consumers and Customers.
This is particularly important when considering Our Beer Print, our corporate responsibility agenda. In 2015, we recognized it was time to elevate corporate responsibility from the ‘standalone’ goal that had served our communities well to date, and to sustainably integrate Our Beer Print across all of our business processes using our Brewhouse operating model. This ingrains the importance of growing our business the right way in all of our roles and all functions.
In 2015, we were, for the fourth year, recognized on the Dow Jones Sustainability World Index (the fifth year on the North American index), which I am understandably pleased with; but for me this is simply the baseline. Leaning into the areas that are important to our key stakeholders – consumers and customers – is vital. In our most recent materiality assessment, our customers agreed with our view that alcohol responsibility and water stewardship are the highest-risk areas within our business.
Having two grown-up children myself, and almost three decades’ experience of our industry, I am fully aware of our accountability to ensure responsibility in all aspects of the brewing , selling and marketing of alcohol products in line with consumer and customer expectations. In 2015, I was pleased to take over as Molson Coors CEO signatory for the Global CEO Alcohol Commitments, administered by the International Alliance for Responsible Drinking (IARD), ensuring that Molson Coors’ commitments to increase consumer education, drink drive programs and community partnerships are delivered and reported annually through IARD. As our global footprint increases, so too will the extent of rigor in delivering on the Global Producers’ 2017 goals.
Without great water we cannot brew great beer! This has been true for our business throughout our long history and our continued commitment to water stewardship runs across our operations. Our 2020 Sustainability Strategy, which also includes commitments around our other environmental impacts, targets us to:
- Reduce water intensity by 15% in all brewery operations (2011 baseline)
- Achieve world-class water efficiency in breweries exposed to a risk to the security of supply
We are focused on waste water treatment and continue to invest in anaerobic digestion (AD) and generate clean energy from this waste stream. In the last year, we have completed three plants in Serbia, Montenegro and Bulgaria using technology that allows us to treat our waste water to a high quality and generate biogas that can be used to produce heat or electricity for use in our breweries. This not only helps our bottom line, it demonstrates to our many customers with equally aggressive targets, that we are serious in these areas; not only in protecting our watersheds, but also reducing our carbon emissions and energy use.
Driving our alcohol responsibility and water stewardship agendas is clearly as important to me as it is to our stakeholders but I recognize that we cannot deliver these results without great people. Engaged people are the heart of any world-class organization. In our People Survey, carried out at the end of 2015, I am pleased to report that overall employee engagement increased from 57% in 2013 to 65%. Our Beer Print is an increasingly significant driver of our engagement success, with scores for responsibility increasing from 77% in 2013 to 81% in 2015. Our Beer Print Month, now in its fifth year, has captured the imagination of our people to grow our business in the right way and encourage increased community participation. In 2015, almost 5,000 Molson Coors employees engaged in Our Beer Print Month activities, bringing more than 50 employee events to life across our business. And this converts to real results: through Our Beer Print, we are increasing the engagement levels of our employees, driving our Brewhouse operating metrics and reducing staff turnover.
In 2016, as we look forward to fully welcoming MillerCoors into the Molson Coors family, creating a bigger, better beer company – with even greater responsibilities – I am committed to keeping Our Beer Print agenda on course and I am optimistic and resolute that our focus on doing business in the right way will only go from strength to strength.
Mark Hunter, President and CEO, Molson Coors Brewing Company