Our Targets

We're responsible for brewing great beer, but that's just the beginning. We've got goals for responsibility. 

2016 Target:

  1. All product design, packaging, advertising and marketing conform to Molson Coors Commercial Responsibility and local regulatory and self-regulatory standards.
  2. Every major market continues to implement and evaluate the impact of at least one major alcohol responsibility program to reduce harmful drinking and its effects.
  3. Drive internal alignment with IARD CEO Producer Commitments by end of 2017.

How We Did in 2015:

  1. Molson Coors did not have any product or marketing withdrawn in 2015 because of non-compliance with company or local standards.
  2. In each of our major markets, we have alcohol responsibility programs addressing issues such as drunk driving, underage drinking and other harmful drinking patterns. See details in the Alcohol Responsibility section.
  3. Audit carried out on each of our countries where we are commercially active. Action plans developed to prioritize activity and share best practice.

2020 Target:

  1. Improve energy efficiency by 25% from 2011 levels.
  2. Improve water efficiency by 20% from 2011 levels.
  3. Reduce GHG carbon intensity by a further 15% from 2011 levels.
  4. Zero waste to landfill by 2020.
  5. Reduce packaging weight by 10% per unit of production from 2015 levels (new in 2016).

How We Did in 2015:

  1. We have achieved 43% of our 2020 targeted energy reductions. See Energy & Carbon Performance for full details.
  2. We have achieved 40% of our 2020 targeted water reductions. See Water Performance for full details.
  3. Achieved 42% of our 2020 targeted GHG reductions with. See Energy & Carbon Performance for full details.
  4. Reduced waste generated per pint of beer produced by 12.1%. See Waste Performance for full details.
  5. In 2015 we committed to reduce absolute packaging weight by 25% from a baseline of 2012, we exceeded that target and reduced absolute packaging by 31%. See Packaging section.

2016 Target:

  1. Invest 1% of pretax profits in the community.

How We Did in 2015:

  1. In 2015, we invested 1.75% of pretax profits. See Community Investment.

2016 Target:

  1. Continuous improvement in people engagement across all business units measured through survey every 2 years.
  2. 10% improvement in Health & Safety performance year over year out to 2020.

How We Did in 2015:

  1. 2015 People Engagement increased +8% globally, and increased independently in every business unit. See Engagement for full details.
  2. 66% improvement worldwide. See Wellness & Safety for full details.

2016 Target:

  1. Communicate Molson Coors Supplier Sourcing Standards to global supply base.
  2. Use 3rd party assessment tool to evaluate high risk packaging, brewing and merchandise suppliers.

How We Did in 2015:

  1. Communicated as an ongoing requirement to 100% of global supply base through our Standard Terms and Conditions. See Responsible Sourcing.
  2. Assessed 1012 suppliers to ensure ethical compliance among top tier suppliers.