As the creators of a product that enables togetherness and inspires connections, we know that we’re a big part of the communities where we operate and where our products touch lives. That’s why we’re always finding more ways to invest in those same communities. By 2025, we’re aiming to make the places where we work even better places to live by investing $100 million in initiatives that aspire to improve livelihoods, foster empowerment and build resilient communities.
Volunteering has become a part of our employees’ lives around the world. Quite unlike a company-mandated charitable program, volunteering here is employee-driven. While volunteering efforts differ from market to market, we have a Global Volunteer Policy to align our regional best practices. We support each employee (hourly and salaried) volunteering up to one work day of time at company-sponsored events that aligns with our strategy or other events that receive management approval.
Improving Our Neighborhoods
We support a number of programs we believe will have significant impacts on and enduring relevance to our brewery communities.
- In the City of Denver’s River North Art District, our community affairs team partnered with the Downtown Denver Partnership’s CityBuild - a network of passionate young people committed to civic engagement. Together, we creatively crafted a mural for the unlit and unloved 38th Street underpass, near our new Blue Moon Brewery. The brand is also committing $1 to a future River North Art District community project through a social media charity campaign.
- Our Hungarian employee volunteers took on the challenge of improving a popular educational trail in the Bükk National Park near our brewery with nine new information boards. Our 130 volunteers ensured that hikers and visitors to the park have access to plenty of information about the Bükk hills area.
The word community immediately conjures up the idea of people being together, collectively enjoying life’s good times. That’s why it makes sense for us to support initiatives that remove barriers that stop people taking part.
- In the Czech Republic, that’s taken the form of making music festivals easier for people with disabilities to enjoy. For many people with a disability attending a festival can seem impossible. Thanks to Festivals Without Barriers, in partnership with the Czech National Disability Council, that’s changing. In 2016, we collected 790 kg of plastic and metal caps with our community. These were then used to construct 70 meters of movable ramps for 165 wheelchair festival goers.
- In the U.S., we support and honor leaders in the Hispanic community and work to help up-and-coming Latino leaders to go further through the Coors Light Líderes program. Since 2006, the Líderes program has supported, honored, and highlighted emerging Latino leaders through grants, sharing of leadership skills, networking events, online resources and community partnerships.
Our Beer Print Month
We think Our Beer Print provides an exciting approach to sustainability but we also know that it needs the support of our people to reach its full potential. That’s why we host a global, company-wide campaign each year, called Our Beer Print Month. The month focuses on key strategic areas of the company’s corporate responsibility program. It is an opportunity to build recognition and pride in Our Beer Print achievements and a reason to inspire our people to take action and come together across all regions. Activities include fundraising events, community engagement activities; awareness raising and volunteer opportunities.