DENVER and MONTREAL, August 16, 2017 – Today, Molson Coors Brewing Company (NYSE: TAP, TSX, TPX) released its 2017 Our Beer Print Report, announcing a bold, new sustainability strategy and goals to guide the company through 2025.
At Molson Coors we are successful when our products are consumed the right way. We're deeply concerned about excessive, irresponsible and underage drinking. We want our quality products to be enjoyed responsibly by those old enough to drink.
We currently dispose of 15.8% of our waste to landfill, the amount varies by brewery and in many we are already well on the way to the target of zero. We have three breweries in the UK which have been landfill-free since 2012. In the US, 6 of MillerCoors’ 8 major breweries are also landfill-free. Our continuous landfill avoidance initiatives save Molson Coors in excess of $500,000 annually.
Molson Coors (UK & Ireland) uses 150,000 tonnes of British barley each year, so even before quality is taken into account, we have our work cut out to ensure sufficient supply. In 2008, Molson Coors in partnership with our major grain merchant, Frontier Agriculture, and facilitated by the European Food and Farming Partnership (EFFP) – set up the Molson Coors Growers Group (MCGG), dedicated to ensuring a regular and guaranteed supply of top-quality barley. The 157 members of the group now supply more than 47,000 tonnes of barley for Molson Coors.
The stamp is a symbol of our commitment to four major areas of responsible production, sale and consumption of the beer we’ve always been proud to call our own. It’s also an invitation to all Canadians to stand with us in taking these issues of responsibility to a new level of prominence.
In October 2012 Molson Coors in the UK rolled out secondary packaging that now includes an Our Beer Print CommitmentPanel. The Panel contains information on responsible drinking as well as on the environmental and social impacts of our products. It also directs our consumers to our Corporate Responsibility website OurBeerPrint.com.