Press Release

Coors Light Asks NFL Fans: "who Wants It More?"

January 15, 2008

Voters Decide Which Fans Want it Most During Coors Lights Online Video Competition;
Winners Will Head to the Super Bowl

GOLDEN, Colo. (January 14, 2008) – Coors Light, “The Worlds Most Refreshing Beer” and official beer sponsor of the NFL, and Coors ”The Banquet Beer” are giving consumers a chance to show why they are the most deserving of Super Bowl tickets. The “Who Wants It More?” promotion is paving the road to Super Bowl XLII and Super Bowl XLIII by challenging adult fans to create and submit a video on www.coorslight.com or www.coorsbeer.com describing why they deserve to go to the Super Bowl more than any other fan. Starting this week, fans vote and decide who truly deserves tickets to the Ultimate Super Sunday.

“Attending the Super Bowl is a once-in-a-lifetime experience for most people, and as the Official Beer Sponsor of the NFL we are in a unique position to truly reward football fans,” said Bryce McTavish, vice president of channel and sponsorship marketing for Coors Brewing Company. “This promotion gives fans a chance to literally show their passion and love for the NFL and Coors Light, The Worlds Most Refreshing Beer. What makes it even more exciting is that their fellow fans will actually decide the winner.”

To enter, adult consumers create original 15 second to two minute-long videos that demonstrate why they deserve tickets to the Super Bowl. Participants upload their video to www.coorslight.com or www.coorsbeer.com and enter an official entry code, which can be found on the bottom panel of specially marked packages of Coors Light and Coors cans and bottles. Entries will be judged based on creativity, passion for the Super Bowl and must incorporate Coors Light and/or Coors "The Banquet” beer in the video. Five finalists are selected during each entry period and posted for fans to vote on their favorites. Clips can be uploaded through January 21, 2008. Grand prize winners receive tickets to Super Bowl XLII or Super Bowl XLIII.




About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE, TSX - TAP). It is the third largest brewer in the US The company's US brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.

Media Contacts:
Jenny Volanakis
Coors Brewing Company
646-682-7682
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Carlos Manzanillo/Paul Yoffe
CarryOn Communication
323-848-4300
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