Responsibility to Our Consumers

The traditions of quality brewing at Molson Coors date back more than two centuries in North America and several centuries in the UK. With their names on many of our product labels, the Molson and Coors families are passionately committed to quality products that are advertised and sold responsibly.

Meticulous commitment to quality is maintained throughout our supply chain, from grain to glass. Our quality management extends from the careful selection of barley and hops and other agricultural products we buy, throughout the brewing process, in our packaging, and management of our distribution to ensure that consumers drink only fresh beer.

As proud as we are of our products, we know they are sometimes misused and abused. We're deeply concerned about excessive, irresponsible and underage drinking. We want our quality products to be enjoyed responsibly by those old enough to drink.

We're committed to do our part, and encourage others to do their's as well. Therefore, we are engaged with public health agencies, governments, retailers and distributors, and other stakeholders to promote responsible drinking and reduce harmful drinking. Our company policies and participation in industry self-regulation ensure that responsibility is embedded in our sales and marketing culture. Because drinking patterns vary with culture, our alcohol responsibility programs are customized to reflect local conditions.