Alcohol Responsibility
Enjoying One of Life's Simple Pleasures
At Molson Coors, we are all about people making great memories and getting the most out of every moment, whether that's supporting your team or relaxing with friends and family. We want to be part of responsible refreshment moments, because we believe that we're successful when our products are enjoyed the right way.
Responsible Marketing
We have a steadfast commitment to responsible advertising and marketing directed primarily to adults of legal drinking age. Every marketing message that we put into the marketplace, regardless of its form, must enhance our reputation as a lawful and responsible company. We self-regulate our marketing and advertising to ensure they primarily reach legal-drinking-age audiences and meet our rigorous internal standards.
Responsible Drinking
Tap into knowledge about how alcohol impacts your body and how to understand and calculate blood alcohol content (BAC) levels.
Alcohol and Health
Whether to consume alcohol is a personal decision. At Molson Coors, we believe that for those who choose to drink, alcohol should be consumed responsibly. Alcohol affects different people in different ways. The best way to determine if consuming alcohol is compatible with your own lifestyle is to discuss it with your healthcare professional, who can account for various individual factors such as your existing health condition(s), family history, and genetics, among other things.
Responsible Actions
Discover more information and resources about our commitments to drunk driving prevention, underage drinking prevention and encouraging the moderate consumption of alcohol across the globe.