Molson Coors Beverage Company’s “Tap Into Change” Program
Raises $100,000 for LGBTQ+ Focused Organizations
Program Celebrates 10th Year in Chicago and
Has Now Raised More Than $700,000 Nationally Since Its Inception
CHICAGO (October 22, 2021) — Molson Coors “Tap Into Change” program celebrated its 10th anniversary in 2021, with a portion of every Molson Coors product sold at select accounts across 13 cities benefitting LGBTQ+ and HIV/AIDS non-profit organizations.
The program first launched in Chicago and will contribute $50,000 this year to some of the city’s LGBTQ+ focused non-profit organizations. In total, $100,000 was raised nationally after successful activations in Dallas, Denver, Los Angeles, Milwaukee, New York City, Orlando, Phoenix, Portland, San Diego, San Francisco, Tampa and Toledo. Since the inception of the program, more than $700,000 has been raised to help make a positive impact on the lives of consumers and communities throughout the U.S.
“This year was certainly unique and challenging with continued pandemic restrictions, but our consumers and accounts stepped up to help amazing LGBTQ+ focused organizations,” said Michael Nordman, Molson Coors senior manager of community affairs. “We are incredibly proud of what the bars and our nonprofit partners did to support this year’s program and hope that next year will be the biggest and best one yet.”
“It’s obviously been a challenging time for everyone the last two years, and that certainly includes non-profits,” said Tico Valle, CEO of the Center on Halsted, a Chicago-based comprehensive community center dedicated to building and strengthening the lesbian, gay, bisexual and transgender community. “Support is always appreciated, but we’re even more grateful this year for Molson Coors and their Tap Into Change program, which has had an incredibly positive impact on all the people who utilize our services.”
Tap Into Change is just the most recent in a series of LGBTQ+ focused efforts from Molson Coors. The company’s brands have been on the forefront of those initiatives as Miller Lite recently made a $250,000 investment in the Equality Federation and Vizzy is in the midst of a three-year, $1 million partnership with the Human Rights Campaign.
Molson Coors has had a long-standing commitment to the LGBTQ+ community earning a 100 rating on the Human Rights Campaign’s Corporate Equality Index for 18 years running, which is the national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer identifying employees. The company was also one of the first to offer same-sex domestic partner benefits, has been awarded the HRC’s Corporate Equality Award and recognized as one of HRC’s “Best Places to Work.”
