Alcohol Responsibility
Alcohol Responsibility
We are all about Uniting People to Celebrate All Life’s Moments and making great memories, whether that's supporting your team or getting together with friends and family. We want to be part of responsibly refreshing moments.
At Molson Coors we believe that we're successful when our products are enjoyed in a responsible way. We work together to create an environment where our beverages can be enjoyed responsibly and that everyone feels comfortable and supported in their choices.
Responsible Actions
We truly believe in supporting our people and empowering them to be ambassadors of alcohol responsibility. That's why we provide all our teammates with the necessary tools and training to promote and enjoy our brands responsibly.
We make sure everyone is well-informed with our Global Employee Alcohol Responsibility policy and have created an Alcohol Responsibility & Events toolkit alongside an internal hub where our people can access useful information and resources.
In the UK we partner with the Drinkaware Trust, which provides independent alcohol advice, information and tools to help people make better choices about their drinking. To better understand your relationship with alcohol take the Drinkaware Drinking Check.
Responsible Marketing & Practices
We have a steadfast commitment to responsible advertising and marketing directed to adults of legal drinking age. Every marketing message that we put into the marketplace, regardless of its form, must enhance our reputation as a lawful and responsible company. We self-regulate our marketing and advertising to ensure they reach legal-drinking-age audiences and meet our rigorous internal standards.
Our Low and No portfolio offering more options to support consumer choice
Low and No alcohol products are becoming increasingly popular. Our low and no products offer a wide range of options, and they provide an opportunity to savour the flavours and social aspects of drinking, at 0.0% alcohol. We offer a great range of products in our portfolio including Staropramen 0.0%, Doom Bar Zero, Cobra Zero and Rekorderlig Alcohol Free Cider.
Partnerships
As a responsible business, we're committed to tackling harmful drinking and supporting moderation. We’re a member of several organisations that promote responsible drinking and marketing of alcohol including the International Alliance for Responsible Drinking (IARD), The Portman Group and the Scottish Alcohol Industry Partnership (SAIP). We are also a funder of educational charities the Drinkaware Trust (UK) and Drinkaware Ireland.
To find out more about our approach to Alcohol Responsibility, please see the Alcohol Responsibility International page.