Pravha launches pint giveaway for great mates

We’ve launched a cashback campaign to reward our Pravha consumers buying a drink for a friend.

Live until 21st October, consumers in England, Wales, and Northern Ireland can purchase two pints (or two half pints) of Pravha, at any venue in which it’s stocked, to claim cashback for a pint of Pravha for themselves or a friend. We’re also offering a chance to win one of 55 experience vouchers including £500 Virgin Experience Days eGift cards, and £200 Ticketmaster Entertainment eGift cards*.

Our nationwide ‘buy one, get one on us’ promotion will help to build on the popularity of Pravha, which is now worth more than £100m to on-trade venues[1].

To claim cashback on a pint of Pravha and automatically be entered into the competition, consumers can scan QR codes on out-of-home media in proximity to selected Pravha stockists in London, Manchester and Birmingham or click the links displayed via paid social media and digital advertising. This will take them to the ‘Pravha Cashback’ page where they can enter their details and later submit a picture of their receipt (two pints or half pints of Pravha).

Emily Marsh, Assistant Brand Manager for Pravha, said: “With consumer spending still under pressure from the high cost of living, these promotions will help to drive footfall and intent to purchase in-venue, while rewarding generous Pravha fans with a pint for themselves or a friend and the possibility of some unforgettable experiences.

“This double promotion is one of our biggest pieces of activity yet, building on the success of the Pravha brand[2], which continues to grow its volume rate of sale in-venue[3]. We’re advising venues to get behind the promotions to create excitement amongst consumers and help to drive sales.”

*Full promotional terms and conditions can be found here: www.pravhacashback.co.uk/terms. 

Enjoy our brands responsibly 

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[1] CGA Data, Total GB 52 weeks to w/e 15.06.24

[2] CGA Data, Total GB 52 weeks to w/e 15.06.24

[3] CGA OPM P06 (15/06/2024) – 52 weeks ending