Pete Wicks and Sam Thompson at Red Rocks

We're giving music fans a chance to win a trip to Colorado

  • We’re giving consumers the chance to win a trip to Colorado for an epic music experience at the iconic Red Rocks Amphitheatre
  • We’ll also be giving away up to 1,000 UK concert vouchers until end of September across selected promotional packs
  • The campaign builds on Coors’ strong performance and place within the top ten lagers in GB[1]

We’re giving customers the chance to win music-themed prizes, including a trip to experience an epic gig at Red Rocks Amphitheatre in Colorado, the home of our iconic brand, Coors.

The campaign builds on Coors’ link to fresh experiences, with the trip to Colorado including tickets to see a concert at the iconic Red Rocks Amphitheatre. UK concert vouchers will also be up for grabs when the promotion rolls out from August.

QR codes will be displayed on posters and beer mats in selected UK venues, as well as on promotional packs in selected supermarkets, running until 30th September 2024, taking adult consumers to the ‘Win With Coors’ competition page to submit proof of purchase and enter their details.

The through the line campaign will be supported by PR and social media campaign including influencer partnerships with TV personalities Sam Thompson and Pete Wicks, with unique content designed to drive awareness of the Red Rocks promotion reaching over 14 million people.

Helen Jones, Coors Senior Brand Manager at Molson Coors, said: “We know that music is a key passion point for our consumers[2], and Coors has always been a champion of live music. So, we wanted to give people the chance to enjoy epic music experiences with their friends and family.

“This is one of our biggest promotions yet, building on the success of the Coors brand[3]. The opportunity to visit the home of Coors in Colorado and the Red Rocks Amphitheatre is truly unique and we hope it will create excitement amongst consumers, as well as helping our customers to drive sales.”

Enjoy our brands responsibly 

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[1] Circana and CGA GB data 52 weeks to w/e 20.04.24, Value sales, All Outlets GB

[2] YouGov Profiles – Music Level of Interest; 2024

[3] Circana and CGA GB data 52 weeks to w/e 20.04.24, Value sales, All Outlets GB

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