Sharp's Brewing Co has unveiled a vibrant new look across its portfolio of award-winning ales, which includes Doom Bar Amber Ale, Sharp’s Offshore Pilsner and Sharp’s Atlantic Pale Ale, inspired by the brewery’s Cornish coastal heritage.

• Madrí Excepcional 0.0% to be available at venues across the UK from 3rd March
• The launch comes as more than half (52%) of 18–34-year-olds now moderate their alcohol consumption[1]

• Madrí Excepcional 0.0% to be available in stores across the UK from 3rd March
• The launch comes as more than half (52%) of 18–34-year-olds now moderate their alcohol consumption[1]

Joe Cole and Ashley Cole’s all-new FA Cup podcast, Football’s Greatest: Could It Be Magic? has found instant success, with content from the show hitting a remarkable 12.6 million video views in just three episodes. The full podcast episodes have been streamed well over 150,000 times, with the show also appearing in the top 20 sports podcasts charts on both Apple Podcasts and Spotify.

Simon Kerry has been appointed Managing Director of Molson Coors Beverage Company’s Western Europe division, effective from 24 February 2025.

Kerry takes over from Phil Whitehead, who became President and Chief Executive Officer of the international brewer’s EMEA & APAC division last month.

DHL’s specialist drinks logistics arm, Tradeteam, has been appointed by Molson Coors Beverage Company in a new ten-year distribution contract for its UK on-trade channel.  

The new contract will see DHL’s Tradeteam continue to be responsible for Molson Coors’ secondary distribution services, delivering to thousands of hospitality outlets across the UK. The contract will continue to drive high levels of customer service whilst ensuring efficiencies are leveraged across stock, warehouse and transport operations.

We’ve partnered with independent craft brewery SALT to launch Alpacalypse Session IPA, a new beer exclusive to the on trade! 

We’ve partnered with Drinkaware to help promote its Drinking Check resource and bring our unique zero-alcohol beer, Staropramen 0.0% to the highly anticipated T20 Blast Finals Day.

We’ve partnered with streaming service Paramount+ for a Staropramen on-pack promotion to create the perfect night in.