DHL’s specialist drinks logistics arm, Tradeteam, has been appointed by Molson Coors Beverage Company in a new ten-year distribution contract for its UK on-trade channel.  

The new contract will see DHL’s Tradeteam continue to be responsible for Molson Coors’ secondary distribution services, delivering to thousands of hospitality outlets across the UK. The contract will continue to drive high levels of customer service whilst ensuring efficiencies are leveraged across stock, warehouse and transport operations.

We’ve partnered with independent craft brewery SALT to launch Alpacalypse Session IPA, a new beer exclusive to the on trade! 

We’ve partnered with Drinkaware to help promote its Drinking Check resource and bring our unique zero-alcohol beer, Staropramen 0.0% to the highly anticipated T20 Blast Finals Day.

We’ve partnered with streaming service Paramount+ for a Staropramen on-pack promotion to create the perfect night in.

On Wednesday, (28th August), we welcomed new MP for Burton & Uttoxeter, Jacob Collier, to our Burton brewery. During the visit we shared our plans to invest around £80m in Burton over the next five years.

We’ve launched a cashback campaign to reward our Pravha consumers buying a drink for a friend.

In our aim to create a world to celebrate, we partnered with sector-leading pub company Punch Pubs & Co and Biffa, the UK leader in sustainable waste management, to take part in a woodland clean at Cannock Chase as part of a joint effort to protect its natural beauty.  

Staffordshire County Council manages Cannock Chase Country Park, which is a beautiful area of heathland and wood pasture in the south of the county. 

Monday 26th August marks 30 years since Bill Sharp, the founder of Sharp’s Brewery and creator of the UK’s number one cask ale, Doom Bar, dispatched the first brew the from Rock’s Pityme Industrial Estate, and started what is now Sharp’s Brewing Co in earnest.   Almost on the eve of that anniversary, Bill returned to the brewery to join members of the current team to reflect on, and celebrate, what 30 years of Sharp’s brewing success means for the business and the team in creating its world class beer and drinks portfolio.

We have been announced as the official sponsor and exclusive pouring rights partner for Uber One presents All Points East, in a new five-year agreement aimed at elevating the festival experience.